Shyft Forex App to Support Crowdfunding Initiative to Sponsor Female Students

Standard Bank’s Shyft Forex App, the overall winner of the MTN Business App of the Year Awards, is to donate their R200 000 prize money to the Feenix Trust, a crowdfunding initiative for students that assists them to fund their studies.

The prize money will be used to support female students who require financial support to start or further their studies in science, technology, engineering and mathematics (STEM) at tertiary institutions.

The female students will access the funds through Feenix Trust.

Eligible female students in the STEM space who are looking to fund their tertiary studies, are encouraged to go to www.feenix.org/register to create a profile and motivate for a portion of Standard Bank’s MTN Business App of the Year prize money, in addition to more funds that have been allocated to the crowdfunding initiative.

“We are pleased that Standard Bank has used their prize money to support Women in STEM. MTN has embarked on a drive to increase the number of women in technical fields. This included the introduction of a Women in STEM category in the MTN Business App of the Year Awards. In addition, MTN supports other initiatives in this area, such as the annual MTN Women in ICT – Partnership for Change Awards,” says Mandisa Ntloko, GM for Enterprise Marketing at MTN Business South Africa.

Standard Bank took the top honour at the recent MTN Business App of the Year Awards with Shyft, their foreign exchange (forex) app created to broaden access to forex and transform customer experience.

Fikile Kgobe, Executive and Head: Foreign Exchange PBB Standard Bank, said that the team responsible for developing the Shyft app wanted to make a positive and lasting contribution to funding students facing financial challenges at higher learning institutions.

“In response to the #FeesMustFall movement, it was decided that the prize money should be used to assist gifted female students in STEM who lack the financial means to start or further their studies. We are exceptionally pleased to be given the opportunity to be part of a solution. We hope that the contribution we have made will turn the dreams of some deserving female students into reality,” says Kgobe.

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